Leopold Banner Series

I work in the alcohol beverage industry so for this project I took a brand I work with and created a banner series that could be displayed in liquor stores. I used 3 of their products as inspiration for the banners – Summer Gin being the focus for banner 1, Rocky Mountain Peach Whiskey for banner 2 and Vodka for banner 3. I wanted each display to represent a season associated with an activity that could inspire a consumer to purchase the product. In tandem with the banners, I created recipe cards that could live at the cash register to help give the consumer an idea of how to drink each product.