Emerge Therapy Services

This project’s goal was to expand this therapist's brand by creating a social media presence. I designed her website which aided in many aspects of designing her social media identity.

I know this person, so I was able to directly consult with her about what colors she liked/disliked, what images she was drawn to, and other ways to help solve design and copy problems. I’ve yet to create a social media presence for someone, so the main challenge here was to figure out how to differentiate her from countless other therapy-related social media accounts. Trying to figure out how to grab the viewer’s attention without being derivative was a challenge. Researching via TikTok was a big help in understanding what young adults struggle with, and what buzzwords get thrown around with heavy misinterpretation which directly informed my decisions regarding the account's feed.